The new Esprit

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I am a fan. Camille Bidault-Waddington styling approach is so fresh and interesting. The Gisele Bundchen for Esprit campaigns for 2012 breathed new life into the brand. Esprit became modern and exciting again, laidback but edgy. Bidault-Waddington works as a consultant for different fashion brands and helps to create a new vision and often takes a complete different road from the brands past. The Spring/Summer 2013 campaign for Esprit was shot by fashion photographer Terry Richardson and again styled by Bidault-Waddington. The collection, themed travel in style, travel in company, pays homage to the travellers who have a relaxed and confident attitude towards life. Bidault-Waddington did it right, Esprit is alive again.

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