Unique Uniqlo

Uniqlo. I don’t know what to make of it. Is it really the next best thing in the retailsector? Lately I’ve been reading lots of articles on Uniqlo taking over the worldwide retailbrance, expanding to the US and Europe. But will it gain the succes it has achieved in its homeland Japan and Asia? The brand is not about fashion. Perfect basics and sustainable materials are the defining characteristics of its clothes. Will Europe go Uniqlo? I doubt it, unless we get tired of fast fashion chains like H&M and Zara. Still I am hoping for expansion in the Netherlands, can’t wait to see for myself what is behind its succes.


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