Marant for H&M

How does she do it? Everything she designs will be a massive hit. Think of the wedge sneaker or the tye dye pants. Isabel Marant is more happening than ever. With a little help of Emanuelle Alt, former fashion director of French Vogue, she conquered the fashion market and the fast fashion retail stores replicated her designs. Since 2011, the perfectly tousled French casual look is here to stay. H&M wisely contracted her to design a collection, which will give the Swedish retailer a little bit of that French cool.

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