With his fascination for subcultures Raf Simons’ collaboration with Fred Perry makes sense. In this A/W 2013 collection he relives the Mod style of the late 50s and early 60s. Clearly inspiration was taken from music, pop-art, consumerism and shopping. But the Mods were not passive consumers. Hell no, they were very self-conscious and critical, customing existing styles, symbols and artefacts such as the Union flag. Logo’s and labels is what Raf already showed in his new menswear easthetic for A/W 2014. Art and commerce came together in his multi-colored Tees reading “Cluster Artificially Flavored Super Nylon” and “ Yo-Ga Brand Wet and Wild.” Here there already were the classic menswear attires, button-up shirts and blazers, with feminen oversized dress-shirts. The line for Perry is somehow what toned down. But a line is definitely there.
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